When it comes to keywords, it should be the core of the optimization of the corporate website, compared with other keywords, the keywords of the corporate website are sometimes chosen, because as an industry, the enterprise is unique in some ways, with these exclusive nouns as keywords, perhaps low traffic, but the conversion rate is quite high。

The choice of keywords is a complicated problem，The more late the website means that the choice of keywords to eat very thanks，Fainting condition，Corporate website well-known to avoid hot keywords，If you must choose popular keywords，Then take a step back，Add long tail words to popular keywords，Such as city name, regional name, product unique attributes，otherwise，It's going to be pretty tough to optimize，Make no effort to speak，It could still fall short。

The choice of keywords on the enterprise website should be close to the industry in which the enterprise is located，At the same time to avoid although some keywords low traffic，High conversion rate，Of course, such a word is very nice，But don't put too much weight on it，Then there are the sexy but less searchable terms，All should be treated with caution，Don't give up and don't optimize，总之，After weighing up the practice，Thus, the keywords of suitable enterprises are determined。

Content update

This is an old topic, for content update experience sharing, on the Internet has been as much as a cow hair, but many corporate websites are still in this area in the short board, because it is too difficult to update, even if it is pseudo-original, some corporate websites are difficult to stick to。

Website must do content update，And with the industry in the Internet competition intensifies，High quality original content can not only improve the website sex，It can also be well included in search engines，The content update of the enterprise website should solve two problems，One is suitable for target users to read，It has certain readability，At the same time to help users solve practical problems，There's no need for romance，There is no need to sing praises，Just build around the product，Such content is the correct posture of website content update!

External chain construction

Speaking of outer chain，It should be ready by now，Do not blindly pursue paid external chains，And to find the right way to do the outer chain，At present, there are many ways to source external chains，Such as the dead forum although the crowd is not large，But it has a lot of weight，And the vetting is not as rigorous as it used to be，And on some Yellow Pages websites，The website address of the company can be added to the contact information，It is also a good site for external chain optimization，External links include page one-way links, friendly links and so on。

Do the external chain, do not rush to success, to develop a gradual process, blog, soft text these high-quality external chain, you can gradually improve the amount of the website chain through continuous rhythmic updates, so as to achieve the purpose of optimizing the website。